Research solutions

TOOLS

Always creative, flexible and effective, from the most traditional to the most innovative available. The following are most frequently used:

• Focus groups
• Depth interviews
• Mini groups (dyads, triads, couples, friends)
• Creative groups
• Ethnographic interviews
• Ethno-diaries, ethno-collage and ethno-video
• Concept laboratories
• Workshops
• Client training
• Shopper research: shop-along, in-home visit, simulated shopping
• Projective techniques
• Laddering
• Mystery shopping
• Car clinic
• New technologies

RESEARCH TYPES

• Trends research
• Insight generation
• Usage & attitude
• Segmentation & targeting
• Shopper research
• FMOT
• Brand equity, diagnosis & optimisation
• Corporate & institutional image research
• Brand development
• Communication strategies
• Advertising tests
• Publication tests
• Concept, product, name & pack tests
• Concept laboratory
• Copy & product development
• Product innovation
• Car clinic
• Process consultant/facilitator