A name, a way

of doing research

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Monday, 22 July 2013 09:20

Mariluz Puche

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Social and industrial psychologist. Specialised in Applied Business Psychology (MA Icade). More than 20 years’ experience in market research with expertise as research executive for leading companies. Specialised in consumer products, strategic product and communication development.

Monday, 22 July 2013 09:20

Juan Luis Santillana

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Social psychologist. Specialized in Applied Business Psychology (MA Icade) and Psychodiagnostics.

More than 20 years’ experience in market research with expertise as research executive for leading companies. Specialised in ethnographic and anthropological research, brand equity, strategy & consultancy.

Monday, 22 July 2013 09:20

Juan Puche

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Economist. MBA from IE Business School. More than 15 years’ experience in the areas of market research, logistics and business consultancy, performing management roles in quality-organisation, financial, sales & marketing departments.

Tuesday, 23 April 2013 00:00

Who we are

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Ever since we created IN-DEPTH in 1998, we’ve believed in a different way of doing research. This has remained our philosophy over the years: it is part of what we are, both as a company and as a team.

We are a research and strategic consultancy institute with an essentially qualitative approach. A multi-disciplinary team of highly-experienced and trained professional people, whose associates are not mere managers but key players, actively engaged in every single research project.

In-depth is a consolidated project which continuously draws on its enthusiasm, ongoing development and close attention to constant change and new trends.

Above all, we offer the highest commitment to the clients who entrust us with their needs and strategies, in an “In-depth” customer relationship that marks us out from the rest.

We believe that:

  • Academic or ”reductionist” approaches alone are unable to provide total solutions.
  • Problems and solutions cannot be separated from their social context, the movements that cause them or from consumer experience.
  • Knowledge that the insights and strategies proposed can only be useful if they are communicated in a way that fits the specific culture and identity of every client.
  • Our constant commitment to Personalisation, Flexibility and Creativity;  proposing and seeking the most suitable solutions for each individual case. It is not our policy to work with standardised products.

Commitment & Sincerity

Experience & Intuition




Innovation & Creativity





Excellence & Ongoing Development


Tuesday, 23 April 2013 07:37

What we do

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Research solutions


Always creative, flexible and effective, from the most traditional to the most innovative available. The following are most frequently used:

  • Focus groups
  • Depth interviews
  • Mini groups (dyads, triads, couples, friends)
  • Creative groups
  • Ethnographic interviews
  • Ethno-diaries, ethno-collage and ethno-video
  • Concept laboratories
  • Workshops
  • Client training
  • Shopper research: shop-along, in-home visit, simulated shopping
  • Projective techniques
  • Laddering
  • Mystery shopping
  • Car clinic
  • New technologies


  • Trends research
  • Insight generation
  • Usage & attitude
  • Segmentation & targeting
  • Shopper research
  • FMOT
  • Brand equity, diagnosis & optimisation
  • Corporate & institutional image research
  • Brand development
  • Communication strategies
  • Advertising tests
  • Publication tests
  • Concept, product, name & pack tests
  • Concept laboratory
  • Copy & product development
  • Product innovation
  • Car clinic
  • Process consultant/facilitator



  • Food
  • Soft & alcoholic beverages
  • Personal hygiene, cosmetics & beauty
  • Textiles & fashion
  • Tobacco
  • Household appliances
  • Distribution
  • Automotive industry
  • Services
  • Insurance & finance
  • Media
  • Retail
  • Socio-political
  • Pharmaceuticals industry
  • Health & Beauty
  • Tourism & leisure
  • Professional targets
  • New technologies
Tuesday, 23 April 2013 07:37

Our offices and facilities

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Spacious, comfortable and with plenty of natural light, our premises provide an excellent working environment both for our clients and the team at In-depth.

Optimum facilities for research, work meetings and training days


Own recruitment team with its own data bases and exhaustive quality control in the search for virgin, non-professionalised respondent samples. We use standards that are twice as strict as Esomar-Aedemo recruitment criteria.


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