In-Depth

A name, a way

of doing research

Qué hacemos

Qué hacemos (1)

Tuesday, 23 April 2013 07:37

What we do

Written by

Research solutions

TOOLS

Always creative, flexible and effective, from the most traditional to the most innovative available. The following are most frequently used:

  • Focus groups
  • Depth interviews
  • Mini groups (dyads, triads, couples, friends)
  • Creative groups
  • Ethnographic interviews
  • Ethno-diaries, ethno-collage and ethno-video
  • Concept laboratories
  • Workshops
  • Client training
  • Shopper research: shop-along, in-home visit, simulated shopping
  • Projective techniques
  • Laddering
  • Mystery shopping
  • Car clinic
  • New technologies

RESEARCH TYPES

  • Trends research
  • Insight generation
  • Usage & attitude
  • Segmentation & targeting
  • Shopper research
  • FMOT
  • Brand equity, diagnosis & optimisation
  • Corporate & institutional image research
  • Brand development
  • Communication strategies
  • Advertising tests
  • Publication tests
  • Concept, product, name & pack tests
  • Concept laboratory
  • Copy & product development
  • Product innovation
  • Car clinic
  • Process consultant/facilitator

Experience

 

  • Food
  • Soft & alcoholic beverages
  • Personal hygiene, cosmetics & beauty
  • Textiles & fashion
  • Tobacco
  • Household appliances
  • Distribution
  • Automotive industry
  • Services
  • Insurance & finance
  • Media
  • Retail
  • Socio-political
  • Pharmaceuticals industry
  • Health & Beauty
  • Tourism & leisure
  • Professional targets
  • New technologies
In-Depth